---
title: "How to Track WordPress Website Events on Facebook or Google?"
url: https://nexterwp.com/docs/add-event-tracking-in-wordpress/
date: 2023-07-01
modified: 2026-04-14
author: "Aditya Sharma"
description: "Are you looking to enhance your website's tracking capabilities by monitoring events on Facebook and Google? Tracking events allows you to gain valuable insights into user behavior and optimize your..."
image: https://nexterwp.com/wp-content/uploads/2024/05/event-tracking-settings-overview-1024x519.jpg
word_count: 334
---

# How to Track WordPress Website Events on Facebook or Google?

## Key Takeaways

- Nexter Blocks Event Tracking extension tracks Facebook events, Google events, and custom events on Facebook and Google Analytics.
- Nexter Blocks requires the default WordPress Block editor, the Nexter Blocks plugin installed and activated, and the PRO version for this premium feature.
- Nexter → Extra Options → Settings enables Add Event Tracking ID, and the tracking option works on buttons, forms, or custom links through Advanced > Event Tracking.

Are you looking to enhance your website's tracking capabilities by monitoring events on Facebook and Google? Tracking events allows you to gain valuable insights into user behavior and optimize your online presence.

With the Event Tracking extension of Nexter Blocks, you can easily implement event tracking, allowing you to monitor and measure user interactions, clicks, form submissions, and more on your WordPress website. This powerful data empowers you to optimize your marketing strategies and boost conversions.

[LIVE BLOCK LINK](https://nexterwp.com/nexter-blocks/extras/wordpress-ga4-event-conversion-tracker/?utm_source=tpag&utm_medium=docs&utm_campaign=text)

## Required Setup

- Make sure the default WordPress Block editor is active. 

- You need to have the [Nexter Blocks](https://wordpress.org/plugins/the-plus-addons-for-block-editor/) plugin installed and activated.

- This is a premium feature, you need the [PRO version of Nexter Blocks](https://nexterwp.com/pricing/?utm_source=tpag&utm_medium=docs&utm_campaign=text).

- Make sure the Event Tracking extension is enabled, to verify this visit Nexter → Extra Options and scroll down to Add Event Tracking and enable.

## How to activate Event Tracking?

Go to 

- **Nexter **→ **Extra Options **→ **Settings**.** **

- Scroll down to **Add Event Tracking ID** and enable the toggle.

![](https://nexterwp.com/wp-content/uploads/2023/07/event-tracking-enable-new.png)

## Key Features

- **Track Facebook Events** - You can easily [track Facebook events](https://nexterwp.com/docs/track-facebook-pixel-events-in-wordpress/).

- **Track Google Events** - You can easily [track Google events](https://nexterwp.com/docs/track-google-analytics-events-with-wordpress/).

- **Track Custom Events** - You can easily track custom events on [Facebook ](https://nexterwp.com/docs/track-custom-facebook-events-in-wordpress/)and [Google Analytics](https://nexterwp.com/docs/track-custom-google-analytics-events-in-wordpress/).

- **Custom Event Name** - You can easily give custom event names for Facebook and Google Analytics.

- **Custom Event Property** - You can add custom event property for Google Analytics.

- **Multiple Event Property** - You can add multiple custom event properties for Google Analytics.

## How to Use the Pixel or GA4 Event Tracking in WordPress?

Once the Event Tracking extension is activated, you can primarily use it on buttons, forms or any custom links, while the option will be available on all the blocks from Nexter Blocks, but it may not be effective on all blocks.

So, for instance, add a button block on the page and go to **Advanced** > **Event Tracking**.

![](https://nexterwp.com/wp-content/uploads/2023/07/event-tracking-option-1.png)

Here you’ll find two options -

**Facebook Pixel** - For [tracking events on Facebook](https://nexterwp.com/docs/track-custom-facebook-events-in-wordpress/).

**Google Analytics** - For [tracking events in Google](https://nexterwp.com/docs/track-google-analytics-events-with-wordpress/).