---
title: "How to Track Custom Facebook Events in WordPress?"
url: https://nexterwp.com/docs/track-custom-facebook-events-in-wordpress/
date: 2023-07-01
modified: 2026-04-14
author: "Aditya Sharma"
description: "Do you want to use Facebook Pixel to track custom events on your WordPress website? Tracking custom Facebook events allows you to monitor specific actions and interactions that are unique..."
image: https://nexterwp.com/wp-content/uploads/2024/05/track-custom-facebook-events-in-wordpress-1024x519.jpg
word_count: 295
---

# How to Track Custom Facebook Events in WordPress?

## Key Takeaways

- Nexter Blocks Event Tracking extension tracks custom Facebook events on WordPress websites, and it requires Facebook pixels to be installed on the site.
- Nexter Blocks blocks support event tracking for buttons, forms, and custom links after the Facebook pixel ID is added and Advanced > Event Tracking is turned on.
- Meta Pixel Helper shows the default PageView event first, then the Custom event after a button click, and the event appears in Facebook Events Manager after a few minutes.

Do you want to use Facebook Pixel to track custom events on your WordPress website? Tracking custom Facebook events allows you to monitor specific actions and interactions that are unique to your business goals.

With the Event Tracking extension of Nexter Blocks, you can easily track custom events using Facebook pixel on your WordPress website. By tracking custom events, you can gain deeper insights into user behavior, optimize your marketing strategies, and drive better results.

*To check the complete feature overview documentation of Nexter Blocks Event Tracking extension,* [click here](https://nexterwp.com/docs/add-event-tracking-in-wordpress/).

***Requirement  - This extension is a part of Nexter Blocks, make sure it's installed & activated to enjoy all its powers.***

[LIVE BLOCK LINK](https://nexterwp.com/nexter-blocks/extras/wordpress-facebook-pixel-event-conversion-tracker/)

> *Note: To track Facebook custom events on your WordPress website, you must have Facebook pixels installed on your website.*

Once you’ve added your Facebook pixel id, you can use buttons, forms or any custom links on blocks from Nexter Blocks to track events. So, for instance, add the button block from Nexter Blocks on the page.

1. Go to **Advanced** > **Event Tracking**. 

2. Turn on the **Facebook Pixel** toggle.

3. In the **Event Type** dropdown, select **Custom**.

4. In the **Event Name** field, you have to add the custom event name.

![](https://nexterwp.com/wp-content/uploads/2023/07/event-tracking-add-custom-facebook-event-2.png)

5. To check the event, install the [Meta Pixel Helper](https://chrome.google.com/webstore/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc) Chrome extension. 

6. Open the page in Chrome and then click the Meta Pixel Helper icon you’ll see the default PageView event.

![facebook custom event pageview](https://nexterwp.com/wp-content/uploads/2023/07/facebook-custom-event-pageview-1.gif)

7. Then click the button and again click the Meta Pixel Helper icon. Now you’ll see the Custom event along with the PageView event.

![facebook custom event](https://nexterwp.com/wp-content/uploads/2023/07/facebook-custom-event-1.gif)

8. After a few minutes, you’ll be able to see the event showing up in the Events Manager section on Facebook.

![tracked facebook events list custom event](https://nexterwp.com/wp-content/uploads/2023/07/tracked-facebook-events-list-custom-event.png)

Also, read [How to Track Custom Google Analytics 4 Events in WordPress](https://nexterwp.com/docs/track-custom-google-analytics-events-in-wordpress/).