Do you want to greet visitors with a WordPress popup only when they land on your site from a specific page link, such as a Google Ads campaign, a partner newsletter, or a specific blog post? Targeting by referrer URL means the popup message can match the source that sent the visitor, which lifts conversions on campaign traffic.
The Popup Builder block in Nexter Blocks lets you fire a WordPress popup based on the URL a visitor arrived from, using the built-in Arriving From Specific URL display condition in the WordPress Block editor.
To check the complete feature overview documentation of the Nexter Blocks Popup Builder block, click here.
Best Used For:
- Paid ad landing pages where the popup should only show for traffic coming from a specific UTM-tagged campaign URL.
- Partner referral flows where the popup carries a matching welcome offer for visitors arriving from a partner site.
- Blog to product handoffs where readers arriving from a specific blog post see a tailored discount popup on the product page.
Requirement – This block is a part of the Nexter Blocks. Make sure it is installed and activated to use it.
With the Popup Builder block in Nexter Blocks, you can target visitors who arrive from a specific URL and show them a matching popup.
For this, add the Popup Builder block to the page. After choosing the appropriate popup type and adding the content, go to the Display Conditions tab, expand Arriving From Specific URL, and turn on the toggle.
In the Source URL field, add the exact URL of the page you want to target visitors from. Use the full URL, including https:// and any UTM parameters, so the referrer match is precise.
Note: Make sure there are no popup trigger elements on the page, so set the Type to Hidden in the Popup Load Settings tab. This is what makes the WordPress popup open automatically for the matching visitors instead of waiting for a click.
To pair this campaign popup with an urgency element, add a Countdown Timer block inside the popup content so the offer feels time-bound. For campaigns where the number of remaining seats or units matters more than a deadline, drop in a Fake Scarcity Counter block.
Also, learn how to trigger a popup by a number of page views in WordPress.
