How to Add SEO-Friendly Lazy Loading in WordPress?

Key Takeaways

  • Activating the Lazy Rendering (SEO Friendly) feature in Nexter Blocks improves page load time without harming SEO.
  • Enabling Lazy Rendering requires navigating to Nexter u2192 Extra Options u2192 Settings and toggling the feature on.
  • Applying the nxt-lazy-load CSS class to the parent container allows content to load as it enters the viewport, ensuring web crawlers can index it.
Table of Contents

Do you want to lazy load content on your WordPress site? Adding a lazy load can be a great option to improve the page load time and improve the user experience. Normal lazy loading can negatively impact SEO since web crawlers may not index the entire content. 

With the Lazy Rendering (SEO Friendly) feature from Nexter Blocks, you can lazy load the content in an SEO friendly manner, i.e. the web crawlers can see the entire content even when the content is not fully rendered in the front end. This way, you get faster load times without affecting your SEO.

Activate the Lazy Rendering (SEO Friendly)

To use the lazy rendering feature, you have to enable the Lazy Rendering option.

To do so, go to

  • Nexter Extra Options Settings.
  • Go to the Lazy Rendering (SEO Friendly) section and enable the toggle.

How to Add SEO-Friendly Lazy Loading in WordPress?

How to Use the Lazy Rendering Feature?

To load content on the viewport using the Lazy Rendering (SEO Friendly) feature, you have to add nxt-lazy-load CSS class in the parent container of that content.

To do this, select the parent container and go to the Advanced tab, and add the nxt-lazy-load class name in the ADDITIONAL CSS CLASS(ES) field.

How to Add SEO-Friendly Lazy Loading in WordPress?

Note: In the example, we are using the Container block from Nexter Blocks.

This will add a noscript tag in the container and it will not load in the initial page load instead, it will load as it enters the viewport.

The advantage of using a noscript tag, while the entire content is not rendered in the front end on the initial page load the web crawlers can see the entire content, making it a very SEO-friendly process.

About the Author

Photo of Aditya Sharma CMO of Nexter
CMO at POSIMYTH Innovations · Nexter · 7 years experience

He has spent years in the WordPress ecosystem building, breaking, and optimizing sites until they actually perform. He works at the intersection of speed, growth, and usability, helping creators ship websites that load fast and convert. An active WordPress community contributor sharing through tools, tutorials, and direct collaboration. Tested practice, not theory.

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