Are your landing pages not converting well? It’s time to learn how to create a high converting landing page!
Landing pages are standalone web pages that visitors land on by clicking links shared through your marketing and advertising campaign. These web pages persuade visitors to take certain actions and help with conversions.
There are many types of landing pages, and not all of them perform equally. Some landing pages, despite receiving high traffic, may see low conversions due to poor design. As a result, you may feel paralyzed by numerous design options without knowing which one will work best.
In this article, we explore 11+ examples of high converting landing pages and how you can implement some of the design principles they use to create effective landing pages for your business.
What is a Landing Page?
A landing page is a web page that helps you drive conversions by directing your visitors to perform a specific action. Visitors land on these standalone web pages by clicking on links they receive through various marketing and advertising channels.
For example, a user might click on a link in an email newsletter, a social media post, or an online ad and be taken directly to a related landing page.
A high converting landing page typically has a clear and compelling call to action (CTA) that guides visitors toward your desired goal. This could be signing up for a newsletter, downloading an eBook, or making a purchase. It focuses on a single objective, minimizing distractions by eliminating extra menus or links that could lead visitors away from the intended action.
The content is concise and persuasive with visual elements to engage visitors and support your message. Some common types of landing pages that you can use are:
- Lead generation landing pages to collect user information in exchange for something valuable like an ebook, newsletters, etc.
- Click-through landing pages that offer information about your product or service and leads customers to a shopping cart or signup form.
- Sales landing pages to purchase visitors to make a purchase with compelling content and customer testimonials.
Want more conversions? Learn how to create high converting landing pages.
What are the Benefits of a Landing Page?
Some key benefits of creating a high converting landing page include:
- Increased Conversion Rates: Landing pages focus on a single call to action. They eliminate distractions and guide your visitors toward taking the desired action. By focusing on one goal, you can increase your conversion rates by leading potential customers where you want them to go.
- Insight into Customer Behavior: With landing pages, you can easily track how visitors interact with your content. This gives you access to data about their preferences and behaviors. You can use this data to create tailored and more effective marketing campaigns by catering specifically to your target audience.
- Boost Brand Image: A well-crafted landing page reinforces your brand’s image and message. You create a cohesive experience that strengthens your brand in the minds of your visitors, by using consistent visuals, tone, and messaging.
- Cost-Effective Marketing: Instead of overhauling your entire website or investing in expensive campaigns, you can create targeted landing pages for specific promotions or audiences. This is a more cost-effective way to achieve your marketing goals.
- Improved Search Engine Optimization (SEO): You can improve your search engine rankings by optimizing your landing pages with relevant keywords and high-quality content. Higher visibility on search engines means more organic traffic to your site.
- Testing and Optimization: As landing pages are focused and standalone, they give you an opportunity to test various elements like headlines, images, and calls to action. A/B testing can help you identify what works best for your target market and optimize the pages for better results.
Want to create a landing page using Elementor? Here are the best Elementor landing page templates.
Examples of Landing Pages
Let’s now look at some examples of well-designed high converting landing pages. These pages incorporate various elements to direct their visitors to certain actions. Let’s see what you can take away and implement from these landing pages.
1. Airbnb (Travel and Leisure)
Airbnb’s landing page excels at connecting with potential hosts by immediately highlighting what matters most: potential earnings. Right at the top, it shows visitors how much they could earn each month by renting out their space. This makes the opportunity to seem within reach.
The warm image of a happy couple in a cozy home helps visitors visualize themselves in their shoes. The page also addresses common concerns by mentioning safety measures like property protection and guest verification, which builds trust and eases any apprehensions visitors might have.
Key Takeaways from AirBnB
To emulate Airbnb’s approach, personalize your landing page to speak directly to your audience’s motivations. Use specific data or estimates that make the benefits clear. Incorporate authentic images that resonate with your target audience and help them see themselves using your product. You can also address any potential concerns they may have upfront and the solutions you offer.
2. Wix (SaaS: Web Development)
This Wix landing page uses a storytelling approach to offer you the information you need. It starts with a prominent and bold hero that tells you exactly what Wix is, accompanied by a “Start Now” button that invites immediate action.
As you scroll down you see a flowing image sequence set against a creative color gradient. You are also offered concise information and action buttons at every scroll. This futuristic web design aligns with Wix’s brand as a leader in website creating.
Key Takeaways from Wix
You can capture the essence of Wix’s design by thinking about how you can tell a story through your landing page. Use a consistent and visually appealing theme that reflects your brand’s personality. High-quality images and a thoughtful color scheme can make your page more engaging. Add clear and compelling calls to action at strategic points to guide visitors through your content.
3. ExpressVPN (Digital Privacy and Security)
ExpressVPN’s landing page capitalizes on effective simplicity. It immediately presents an exclusive offer with specific savings to grab your attention with potential value. The layout is clean and minimalistic with bold text to highlight key points, and a prominent “Claim Exclusive Deal” button to encourage quick action.
Key Takeaways from ExpressVPN
When designing your landing page, simplicity can be incredibly powerful. Focus on delivering your main message clearly and concisely without overwhelming visitors with too much information. Use bold typography to highlight offers or important details, and make sure your call-to-action buttons are easy to find and that they encourage immediate engagement.
4. Row House (Fitness)
Row House, a boutique fitness studio specializing in group rowing classes, captures visitors’ attention with an offer that says “First Class Free”. This bold headline piques curiosity and the image with people smiling and rowing together makes workouts seem like fun.
The landing page design also has a block of text that mentions the full-body benefits of rowing for those who want to understand rowing better. It also features a simple form that lets visitors sign up for their free class by selecting a location and entering minimal contact details
Key Takeaways from Row House
The main takeaways from Row House’s landing page are to lead with a compelling offer, provide ample information for those who would need it and use authentic images showing people enjoying your offering. Also, keep your sign-up forms simple and easy to use. Ask only for essential information to reduce friction.
5. Codecademy (SaaS: Education)
Codecademy’s landing page design inspires you to “Build Your Tech Career”. This bold headline motivates and inspires visitors. The clean, modern design with a neutral background creates a professional yet approachable feel. It also has a simple sign-up form that asks for your mobile number and makes it easy to get started.
The visual elements combined with text convey how the service can help your career.
Key Takeaways from Codecademy
Your landing page must resonate with your audience’s goals. Use strong, inspiring headlines that speak directly to their ambitions. A clean design conveys professionalism without feeling sterile. Simplify your sign-up process to encourage immediate engagement.
Want to implement effective design practices across your website? Here are the 10 best interactive website examples.
6. Sunbasket (Ecommerce: Food and Nutrition)
Sunbasket’s landing page immediately appeals to your taste buds with vibrant images of fresh, healthy meals. The high-quality photography shows the delicious food and testifies to the brand’s commitment to organic and nutritious ingredients.
The offer of $90 off plus free shipping and a free gift is prominently displayed. This gives visitors a strong incentive to sign up. The key elements of the page also draw your attention to benefits like convenience, quality, and ease of meal planning, with short text and simple icons.
Key Takeaways from Sunbasket
By featuring high-quality images, you can stimulate visitors’ senses and create an emotional connection. Prominent offers with clear savings can motivate immediate action and increase your landing page conversion rates. A perfect landing page features a clean layout that helps focus attention on what’s important, it enhances readability and user experience. Icons can be used to quickly convey information with minimal text, this keeps the content digestible.
7. Curology (Beauty)
Curology’s landing page embraces minimalism to convey purity and personalization associated with its skincare brand. This landing page uses white spaces and soft colors that align with the idea of gentle, customized skin solutions. The hero and the hero image speaks directly to the visitors’ desire for custom products and makes the product feel more exclusive. Mentioning the ease of cancellation as this landing page does can address concerns that potential customers may have.
Key Takeaways from Curology
Use a minimalistic design to help keep the focus on the core message and convey sophistication. Soft colors and clean layouts can be soothing, which is effective in certain industries. Making personalized experiences central to your messaging can make your offer more appealing and increase landing page conversion rates.
8. Paramount Plus (SaaS: Entertainment)
Paramount Plus uses visual storytelling effectively by featuring a collage of popular movie and TV show posters as the page’s background. This immediately communicates the breadth of content available and captures the visitor’s interest by substantiating the text on the screen. The tagline text is displayed in large bold text in a contrasting white color to reinforce the offerings of the platform. The design balances rich visuals with a clean layout so that the page feels exciting yet easy to navigate. The sign-up form only requires an email address making engagement quick and simple.
Key Takeaways from Paramount Plus
For a successful landing page like Paramount, you can showcase your products with compelling images in a way that demonstrates exactly what you offer. Craft a memorable tagline that summarizes your value proposition and display it boldly on your website. Ensure that your visuals are vibrant yet the design is clean so as to not overwhelm your visitors to reduce bounce rates.
9. Spotify (Ecommerce: Audio Streaming)
Spotify’s landing page captures attention with its sleek, dark theme that makes colorful album art pop. This creates a premium and modern feel. A prominently displayed “1-month free” trial, encourages visitors to try the service immediately.
The overall layout is clean and allows you to understand the benefits quickly without any distractions.
Key Takeaways from Spotify
One aspect to learn from Spotify is the strategic use of foreground and background colors to make the CTA and visuals stand out. You can pediment with dark and light contrasts to see what best highlights your content and aligns with your brand. Also, create a user-centric copy that addresses your audience’s motivations and removes any unnecessary elements on the page.
10. Canva (SaaS: Design)
Canva’s landing page is welcoming with a soft gradient background that uses the brand’s colors. This use of gradients adds depth and modernity to the design without overwhelming the senses. The focal point of the page is “Canva Pro,” prominently and strategically displayed in a large, bold font.
The concise text underneath tells you the benefits of the Pro version. This high-converting page has two CTA buttons, “Start your free Pro trial” and “See prices”. The primary CTA, “Start your free Pro trial,” is more prominently designed, indicating the action Canva most wants you to take.
This dual CTA approach caters to users at different stages. The landing page also features a video to help you understand the product and its benefits better.
Key Takeaways from Canva
You can learn from how Canva uses highly focused messaging and shows the problems it can solve for its users. The use of video shows visitors exactly how they will interact with the product if they click on the free trial CTA button, encouraging them to do so. Gradients, vibrant colors, and design elements must be used in a way that matches your specific colors and maintains consistency with your branding. Offering multiple CTAs can help you address multiple user intentions.
11. Nauto (Shipping)
Nauto’s landing page uses a professional and minimalistic design aesthetic perfect for a corporate audience. It uses a neutral color scheme with greys and white that convey a sense of seriousness. There is ample white space that gives the page an uncluttered feel.
This landing page aims to encourage users to download their eBooks in exchange for their contact information. The layout is thoughtfully divided into sections with the left side featuring a headline that then guides your eyes to the contact form on the right.
There is also a background image of a professional meeting that adds context and reinforces the business-oriented nature of the service.
Key Takeaways from Nauto
Like Nauto, you can benefit from prioritizing clean and professional designs with neutral color palettes and white space. Organize content so that it guides the visitor’s eye naturally through the most important information. Use size and placement to establish a clear hierarchy. You can use background images to add context without distracting visitors from the main message. Use simple contact forms that ask for all relevant information instead without overwhelming users with multi-step forms.
12. Mooala (Ecommerce: Food)
Lastly, Mooala’s landing page also features a simple design with elements that draw attention to the brand’s organic plant-based products. The warm, muted beige background sets an earthy tone, to invoke a feeling of nature and wholesomeness.
It showcases the product itself, a bottle of Mooala Organic Almond Milk, with a glass of milk and scattered almonds to showcase the product and ingredients in a visually appealing way.
The layout draws all your attention to the product with modern fonts and a bold headline that improves readability. The “Shop Now” call-to-action button in white stands out against the background.
Key Takeaways from Mooala
A minimalist design can effectively highlight your product. You can ensure that your offerings take center stage by reducing clutter. Earthy tones like beiges and browns can be used if you want to invoke feelings of nature and health. Also, make your product the focal point of the page. High-quality images that include the product and its key ingredients can tell a compelling story at a glance.
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Wrapping Up
In this article, we looked at some examples of exceptionally designed high converting landing pages from various types of websites. While you use these examples for inspiration, when creating your landing pages, ensure that you tailor them to meet your brand voice and tone.
A good landing page must match the promise made in your ad or marketing campaign. Ideally, it should have the CTA placed prominently and must use cues to direct visitors’ eyes to perform the action you want them to. A clear and compelling copy as well as the absence of any other distractions make it easy to convert visitors.
The most important factor to keep in mind when designing your landing page is to ensure that it is visually appealing. To create aesthetic landing pages on WordPress you need plugins like Nexter Blocks, which come with 90+ Gutenberg blocks that increase the functionality of your WordPress editor and help you create more eye-catching and engaging landing pages and websites.
Get started with Nexter Blocks today and create high converting landing pages to ensure that all your marketing and advertising efforts are successful.
FAQs on Highest Converting Landing Page
What’s the average conversion rate for landing pages?
On average, landing pages see conversion rates between 5.89% to 9.7%, but with a high converting landing page template, you can aim for around 10% or higher. You can engage visitors more effectively and boost your conversion rates by optimizing your landing page content and its design.
Does a landing page need a domain?
You don’t necessarily need a separate domain when you create high converting landing pages, but having one can be beneficial. A unique domain enhances your brand’s credibility and makes your page easier to share and remember, potentially improving visitor trust and boosting your conversion rates in the long run.
Do landing pages rank on Google?
Yes, landing pages can rank on Google, especially if they’re optimized with relevant keywords. A high converting landing page helps drive conversions while also improving your SERP rankings by offering valuable content and a great user experience. Google rewards helpful content by increasing your search rankings.
Should my landing page be my homepage?
Your landing page shouldn’t be your homepage because they serve different purposes. While a homepage introduces your brand broadly, a landing page focuses on guiding the visitor toward a specific call to action. Tailoring content to what the landing page visitor seeks increases the chances of conversion, while your website should encourage visitors to explore further.
Do I need a website if I have a landing page?
You don’t necessarily need a full website if you have a landing page focused on specific conversion goals. Landing pages are designed to stand alone for targeted campaigns. However, having a website and unique domain can improve your credibility, provide more information, and support your SEO efforts. This helps attract more visitors overall.
Are the landing page and product page the same?
No, a landing page and a product page aren’t the same. A landing page is designed to drive a specific action from visitors, often as part of a marketing campaign. On the other hand, a product page offers detailed information about a product within a broader website, so that visitors can understand your product better.
