---
title: "How to Track Facebook Pixel Events in WordPress?"
url: https://nexterwp.com/docs/track-facebook-pixel-events-in-wordpress/
date: 2023-07-01
modified: 2026-04-14
author: "Aditya Sharma"
description: "Are you looking to harness the power of Facebook Pixel to track events on your WordPress website? Tracking Facebook Pixel events allows you to gain valuable insights into user behavior,..."
image: https://nexterwp.com/wp-content/uploads/2024/05/track-facebook-pixel-events-in-wordpress-1024x519.jpg
word_count: 479
---

# How to Track Facebook Pixel Events in WordPress?

## Key Takeaways

- Nexter Blocks Event Tracking extension allows users to track WordPress website events with Facebook Pixel.
- Nexter Blocks requires installation and activation of the Event Tracking extension to utilize Facebook Pixel features.
- Users can track specific events, such as Purchase, by enabling the Facebook Pixel toggle in the Advanced settings of Nexter Blocks.

Are you looking to harness the power of Facebook Pixel to track events on your WordPress website? Tracking Facebook Pixel events allows you to gain valuable insights into user behavior, optimize your marketing campaigns, and boost your conversion rates.

With the Event Tracking extension of Nexter Blocks, you can easily track your WordPress website events with Facebook pixel.

*To check the complete feature overview documentation of Nexter Blocks Event Tracking extension,* [click here](https://nexterwp.com/docs/add-event-tracking-in-wordpress/).

***Requirement  - This extension is a part of Nexter Blocks, make sure it's installed & activated to enjoy all its powers.***

[LIVE BLOCK LINK](https://nexterwp.com/nexter-blocks/extras/wordpress-facebook-pixel-event-conversion-tracker/)

To track your WordPress website events on Facebook, you must have Facebook pixels installed on your website.

## Create Facebook Pixels

Log into your Facebook account and follow the steps - 

1. Go to [Events Manager](https://www.facebook.com/events_manager2).

2. Click on the **+** icon.

![facebook create pixel 1](https://nexterwp.com/wp-content/uploads/2023/07/facebook-create-pixel-1.png)

3. Select **Web** and click on **Connect** button.

![facebook create pixel 2](https://nexterwp.com/wp-content/uploads/2023/07/facebook-create-pixel-2.png)

4. Add a name to your pixel and click the **Create Pixel** button.

![facebook create pixel 3](https://nexterwp.com/wp-content/uploads/2023/07/facebook-create-pixel-3.png)

5. Add your website URL and click on the **Check** button then click on the **Next** button.

![facebook create pixel 4](https://nexterwp.com/wp-content/uploads/2023/07/facebook-create-pixel-4.png)

6. On the next screen you’ll get your Facebook pixel id. The number mentioned below (excluding ID) your Pixel name is the pixel id. Copy the id and save it in a notepad.

![](https://nexterwp.com/wp-content/uploads/2023/07/facebook-create-pixel-5-1.png)

## Install Facebook Pixel using Nexter Blocks

To install the Facebook pixel using Nexter Blocks follow the steps -

> *Note: If you’ve added Facebook pixels id on your website using any other method or plugin then you don’t need to follow this step.*

1. Go to **Nexter **→ **Extra Options **→ **Settings**.

2. Scroll down to the **Add Event Tracking ID** section, enable the toggle and click on the settings icon.

3. In the popup, add the Facebook pixel in the **Facebook Pixel ID** field and click on the **Save** button.

![](https://nexterwp.com/wp-content/uploads/2023/07/add-facebook-pixel-id-new-1024x569.png)

Once you’ve added your Facebook pixel id, you can use buttons, forms or any custom links on blocks from Nexter Blocks to track events. So, for instance, add the button block from Nexter Blocks on the page.

1. Go to **Advanced** > **Event Tracking**. 

2. Turn on the **Facebook Pixel** toggle.

3. In the **Event Type** dropdown, you’ll find all the [standard Facebook events](https://www.facebook.com/business/help/402791146561655?id=1205376682832142) and the option to create custom Facebook events.

![](https://nexterwp.com/wp-content/uploads/2023/07/event-tracking-add-facebook-event-1.gif)

Select the event you want to track. Suppose we want to track purchase events, so select Purchase from the dropdown.

4. To check the event, install the [Meta Pixel Helper](https://chrome.google.com/webstore/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc) Chrome extension. 

5. Open the page in Chrome and then click the Meta Pixel Helper icon you’ll see the default PageView event.

![facebook pageview event](https://nexterwp.com/wp-content/uploads/2023/07/facebook-pageview-event.gif)

6. Then click the button and again click the Meta Pixel Helper icon. Now you’ll see the Purchase event along with the PageView event.

![facebook purchase event](https://nexterwp.com/wp-content/uploads/2023/07/facebook-purchase-event.gif)

7. After a few minutes, you’ll be able to see the event showing up in the Events Manager section on Facebook.

![tracked facebook events list](https://nexterwp.com/wp-content/uploads/2023/07/tracked-facebook-events-list.png)

Also, read [How to Track Google Analytics 4 Events With WordPress](https://nexterwp.com/docs/track-google-analytics-events-with-wordpress/).

## Frequently Asked Questions

**Q: What should I do if my Facebook Pixel ID is not tracking events?**
A: If your Facebook Pixel ID is not tracking events, ensure that you've correctly added the Pixel ID in the Nexter Blocks settings. Navigate to Nexter u2192 Extra Options u2192 Settings, enable the Add Event Tracking ID toggle, and confirm that the Pixel ID is saved. Additionally, check if the Meta Pixel Helper Chrome extension shows any errors when you click the buttons or forms meant to trigger events.

**Q: What is the best way to ensure accurate event tracking with Facebook Pixel?**
A: To ensure accurate event tracking with Facebook Pixel, regularly test your setup using the Meta Pixel Helper Chrome extension. This tool helps verify that events are firing correctly. Additionally, after setting up your events, monitor the Events Manager on Facebook to confirm that the events appear as expected, which helps in optimizing your marketing strategies.

**Q: What happens if I already have a Facebook Pixel installed through another method?**
A: If you already have a Facebook Pixel installed using another method or plugin, you do not need to follow the installation steps in Nexter Blocks. However, ensure that the existing setup does not conflict with the Nexter Blocks Event Tracking extension to avoid duplicate tracking or data discrepancies.

**Q: How do I create a Facebook Pixel for my WordPress site?**
A: To create a Facebook Pixel, log into your Facebook account and go to Events Manager. Click the + icon, select Web, and then connect. Add a name to your pixel, input your website URL, and copy the Pixel ID provided. This ID is essential for tracking events on your WordPress site using Nexter Blocks.

**Q: Does NexterWP support tracking Facebook Pixel events without using jQuery?**
A: NexterWP products, including Nexter Blocks, are built using pure Vanilla JS and do not rely on jQuery. This design choice ensures that tracking Facebook Pixel events is lightweight and efficient, contributing to faster load times and improved performance on your WordPress site.