Key Takeaways
- WordPress has no dedicated “landing page” content type. A landing page is just a Page you strip of distractions and build around one goal.
- The no-plugin route: create a Page, then assign a blank or full-width template so the header, footer, and sidebar do not compete with your call to action.
- On a block theme you build that template in the Site Editor. On a classic theme you pick the theme’s full-width or canvas template.
- To design sections fast, build with blocks. Nexter Blocks adds 90+ free Gutenberg blocks (Container, CTA Banner, Pricing, Form) made for conversion layouts.
- If you want ready-made templates and opt-in features, a dedicated plugin like SeedProd handles the whole page for you.
Say you are about to run ads for a new product and you need one focused page for that click to land on. You open WordPress, look for a “Landing Page” button, and there is not one. That gap is the first thing worth clearing up.
WordPress does not ship a dedicated landing page type. A landing page in WordPress is just a regular Page that you strip of the usual site chrome (the header, footer, and sidebar) and build around a single goal, whether that is a signup, a sale, or a booking. Once you know that, the “how” becomes simple. This guide walks through three real ways to do it: with the block editor and no plugin, with blocks for faster section design, and with a dedicated landing page plugin. Pick the one that fits how you already work.
What a Landing Page Actually Is in WordPress
Start with how WordPress organizes content. Per the official documentation, “you can put content on your site as either a Post or a Page.” Posts are your dated, chronological blog entries. Pages are for standalone content that lives outside that timeline, and, importantly, “Pages can use different page templates.”
A landing page is that second idea taken to its logical end. You create a Page, give it a template that removes the site navigation and sidebar, and lay out a single, focused message with one clear action. Nothing about it is a special WordPress feature. It is a normal Page with two deliberate choices: a distraction-free template and a conversion-first layout. That is why there is no dedicated button to look for.
Also Read: How to Duplicate a Page in WordPress once you build a landing page that converts, cloning it for the next campaign saves you starting from scratch.
Route 1: Build It With the Block Editor and a Blank Template (No Plugin)
This is the native route, and it needs zero extra plugins. Here is the flow:
- Go to Pages > Add New and give the page a title and a clean slug.
- Set a distraction-free template. In the page settings, open Page Attributes and choose a full-width, blank, or canvas template if your theme offers one.
- If you use a block theme, build that template yourself in the Site Editor under Appearance > Editor > Templates: create a new template with no header or footer, then assign the page to it.
- If you use a classic theme, pick the theme’s Full Width or Canvas option from the Template dropdown instead.
- Add your sections with core blocks: a Cover block for the hero, Columns for features, and Buttons for the call to action. Then hit Publish.
The catch with core blocks alone is that you will spend time hand-styling spacing, backgrounds, and buttons to get a polished, conversion-ready look. That is exactly where the next route helps.
Route 2: Design High-Converting Sections With Nexter Blocks
Core blocks work, but landing pages live and die on layout. This is where a block library pays off. Nexter Blocks by POSIMYTH adds 90+ WordPress Gutenberg blocks, is available free on WordPress.org, and includes the exact pieces a landing page needs:
- Container and Grid Container for structured, full-width sections.
- Advanced Heading for headlines with fine typography control.
- CTA Banner and Advanced Button for the calls to action.
- Pricing Table and Number Counter for offers and social proof.
- Form Builder (a Pro block) for capturing leads right on the page.
Because Nexter Blocks is built with pure Vanilla JS and no jQuery, adding these sections does not weigh the page down. You still work inside the native block editor. You simply have conversion-ready section tools instead of assembling everything from scratch.
Also Read: Gutenberg vs Elementor if you are still deciding whether to build your landing pages with native blocks or a page builder.
Route 3: Use a Dedicated Landing Page Plugin (SeedProd)
When you want ready-made templates, built-in opt-in forms, and a drag-and-drop canvas that ignores your theme entirely, a dedicated plugin is the fastest path. SeedProd, titled “Website Builder by SeedProd: Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode,” is on WordPress.org with 700,000+ active installs and a 4.9 out of 5 rating from 4,699 reviews (version 6.20.4, tested up to WordPress 7.0).
Its description says it builds “Sales Pages, Coming Soon Pages, Maintenance Mode Pages, 404 Pages, Login Pages, Webinar Pages, and Thank You Pages,” so it covers most campaign needs out of the box. The trade-off is that it is another plugin to maintain, and your page lives inside the plugin’s builder rather than in native blocks, which matters if you later want to move it.
Which Route Should You Pick?
| Route | Best for | Plugin needed | Cost |
|---|---|---|---|
| Block editor + blank template | Native, lightweight pages with full control | No | Free |
| Nexter Blocks | Fast conversion sections inside Gutenberg | Free plugin (Pro for forms) | Free / Freemium |
| SeedProd | Ready templates and opt-ins, theme-independent | Yes | Freemium |
If you value a clean, native page and do not mind a little manual styling, Route 1 with Nexter Blocks is the sweet spot for most WordPress users. Reach for SeedProd when speed and prebuilt templates matter more than staying block-native.
Landing Page Best Practices That Actually Convert
- One page, one goal. Remove the main navigation so the only clear path forward is your call to action.
- Put the promise and the button above the fold. Visitors should see what you offer and how to act without scrolling.
- Keep copy scannable. One clear headline, short benefit-led bullets, and plenty of white space.
- Load fast. A blank canvas template that skips extra CSS and JS gives you a head start on speed.
- Design mobile-first. Most ad and social traffic arrives on phones, so test the small screen first.
Wrapping Up
A landing page in WordPress is not a hidden feature you unlock. It is a Page, a distraction-free template, and a focused layout. Build it natively with the block editor, speed up the sections with Nexter Blocks, or hand the whole job to a plugin like SeedProd. All three get you a real landing page.
If you want the native route to also be the fastest one, pair the free Nexter Theme with Nexter Blocks. Nexter is a “Blank Canvas Theme” at “Less than 20Kb” that ships in both Classic and FSE Block Theme versions and works with Gutenberg and Elementor, so your landing page stays light and loads clean.
Frequently Asked Questions
Does WordPress have a built-in landing page feature?
No. WordPress has no dedicated landing page type. You create a regular Page and give it a distraction-free template, which turns it into a landing page.
Do I need a plugin to make a landing page in WordPress?
No. The block editor plus a full-width or blank template is enough to build one. A plugin like SeedProd is optional and mainly adds ready templates and opt-in tools.
What is the difference between a landing page and a regular page?
A landing page is a Page built around a single goal with the site navigation removed. Technically it is still a normal WordPress Page. The difference is purpose and layout, not the content type.
How do I remove the header and footer on a landing page?
On a block theme, build a custom template without them in the Site Editor and assign your page to it. On a classic theme, choose a full-width or canvas template, or use a landing page plugin that renders its own layout.
Suggested Reading
- What Is a WordPress Block Theme?
- Gutenberg vs Elementor: An Honest Block-Builder Comparison
- How to Duplicate a Page in WordPress
- How to Add a Table of Contents in WordPress
- WordPress Staging Sites: How to Test Changes Safely
